Hello, my name is

Alissa N. Small

I am a digital designer and fashion entrepreneur.

ABOUT
ME
As a highly creative and multitalented digital designer, I have demonstrated an acumen for consistently delivering innovative results.

Throughout my career, I have thrived within large electronics and telecommunications companies and have recently been deeply involved in a fashion startup - GloriJoy.

HIGHLIGHTS:
► 10+ years of hands-on experience and recognized as a leader with strengths in website development, graphic design, ecommerce, social media and fashion merchandising.

► Expertise in spearheading projects from inception to completion including front end development, architecture, interface design, site structure, navigation, page optimization, marketing and graphics that promote user interactions and website goals.

► Consistently delivered projects that had a direct significant impact on organic traffic, revenue generation and brand recognition.

UI Design

HTML/CSS

Social Media

RESUME

GloriJoy

Owner, Creative Director & Digital Designer - Fashion & Jewelry

• Designing and handcrafting original jewelry and accessory pieces (necklaces, bracelets, earrings, sunglasses) staying ahead of current fashion trends

• Showcasing products on the website, newsletters and press through quality photography and editing

• Managing financial operations including financial planning, product pricing, inventory & cashflow management

• Developing engaging social media content for Facebook, Instagram and Twitter; building effective sales emails using Photoshop, HTML and MailChimp

• Facilitating online conversations with influencers and responding to client queries to extend customer public relations initiatives

Time Warner Cable

Web Producer: 2014-2016

• Promoted to leadership position with increased responsibility and authority to create and implement responsive web design

• Spearheaded projects from inception to completion (front end development, architecture, interface design, site structure, navigation, page optimization, marketing and graphics) with a focus on UX

• Led and mentored team members, providing guidance with authoring requirements and user story document writing, wireframes, and Photoshop comps

• Provided full service in maintaining website and brand consistency for customers, working directly with key clients to ensure satisfaction with the finished product and gain loyalty leading to repeat business

• Worked closely with the product management team and internal/external stakeholders to ensure all deliverables are on time while exceeding all original expectation

• Translated stakeholders' insights into actionable creative strategies and concepts

• Identified opportunities to streamline workflow, implement brand standardization and share best practices across creative, marketing and analytical functions

• Initiated client relations to identify and establish creative/marketing objectives, strategies and tactics required to execute creative

• Successfully managed and coordinated graphic design projects from concept through completion

• Collaborated with clients in creating the initial vision, conceiving designs and consistently meeting deadlines and requirements

NEW YORK UNIVERSITY (NYU)

Focus: Digital Media Marketing: 2013

Related Course Work: Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs, Digital Strategy: Creating Synergy in Your Marketing Program

TIME WARNER CABLE

Lead Designer, Promo Strategy: 2011-2014

• Recognized for developing inspired visual designs which increased web traffic while ensuring proper use of the Time Warner Cable brand

• Managed multiple simultaneous projects, working independently and with copywriter/ web producers to develop design concepts

• Managed a heavy workflow, receiving, processing and refreshing assets from outside agencies, vendors and programmers within tight deadlines while preserving and enhancing quality

• Chosen in a leadership capacity to represent the team in delivering creative concepts to senior team members

• Translated stakeholders' insights into actionable creative strategies and concepts that drive revenue and profit growth

• Drove the implementation of brand guidelines and style guides for internal and external marketing

• Collaborated with analytics team interpreting data to optimize effectiveness of campaigns

NEW YORK & COMPANY

Freelance Graphic Designer: 2011

• Designed over 18 email files during the course of 1 week for testing over various customer demographics

• Coordinated with CRM team and creative director to finalize email specifications and testing process

NEW YORK UNIVERSITY (NYU)

Professional Certificate, Digital and Graphic Design Production: 2011

Related Course Work: Mac OS and Color Modes, 2D Design Principles, Photoshop: Foundations, Flash: Foundations, Dreamweaver: Foundations, Information Architecture: Foundations

THE CHILDREN'S PLACE

Freelance Graphic Designer: 2010

• Managed several key marketing projects from inception to completion, including as mockups for Facebook fan pages, invitations and formal websites for international events

• Spearheaded online and e-mail ad campaigns for internal demographic, using market research to optimize blasts

• Coordinated graphic design projects and successfully translated subject matter into concrete design for newsletters, promotional materials and sales collateral

• Processed photos and created banners for the department sections of the website, matching branding while pushing creative limits to drive website use and revenue

• Provided proposal layouts and designs for million dollar contracts under very tight deadlines

J&R MUSIC AND COMPUTER WORLD

Graphic/Web Designer: 2006-2010

• Deployed weekly nationwide e-mail ads targeting existing clients and leveraged market research to develop campaigns reaching new target audiences

• Brought a 20% rise in organic traffic by collaborating closely with the Social Media Department to create images and implement marketing strategies on Twitter, Facebook and YouTube

• Launch of viral marketing campaigns and developed Online Marketing plans that increased revenues by 40%

CUNY Baruch College

BA, Graphic Communication

Related Course Work: Basic Graphic Communication, Business Communication, Intermediate Graphic Communication, Corporate Design, Introduction to Management, Marketing Foundations, Print Production, Consumer Behavior, Management: A Behavioral Approach

MY
WORK
  • All
GET
IN
TOUCH

hello@alissasmall.com

alissasmall.com

Brooklyn, NY 11238

Please drop me a line and I'll be in touch.