About me Image

Alissa N. Small

Digital Designer & Fashion Enthusiast

Hello! My name is Alissa N. Small. I am a self-taught Photoshop & web design wonder woman (with a passion for fashion).

I maintain a lifestyle blog called Originally Remixed as well as a collaborative community for Image Consultants called GlamCouleur. I am currently studying to become a certified Image Consultant at the Fashion Institute of Technology.

I LOVE design, social media, discovering (and sharing) cool new things, style, traveling and photography. I specialize in designing emailers, web banners and web sites. I like to make things pretty.

RESUME

Education

  • 2013 - Present

    Fashion Institute of Technology (FIT)

    Professional Certificate, Image Consulting

    Related Course Work: Introduction to Image Consulting, Fashionspeak: How to Get What You Want, When You Need It, Fabrication: Everything You Need to Know, Image Consulting: Wardrobe and Style, Men's Image Consulting with Style, Media Makeup Knowledge, Secrets of a Professional Shopper, Image Consulting: Business Essentials for Success, Creative Business Plans for Consulting Success, Introduction to Fashion Publicity and Events Planning

  • 2013

    New York University (NYU)

    Focus: Digital Media Marketing

    Related Course Work: Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs, Digital Strategy: Creating Synergy in Your Marketing Program

  • 2011

    New York University (NYU)

    Professional Certificate, Digital and Graphic Design Production

    Related Course Work: Mac OS and Color Modes, 2D Design Principles, Photoshop: Foundations, Flash: Foundations, Dreamweaver: Foundations, Information Architecture: Foundations

  • 2003 - 2006

    CUNY Baruch College

    BA, Graphic Communication

    Related Course Work: Basic Graphic Communication, Business Communication, Intermediate Graphic Communication, Corporate Design, Introduction to Management, Marketing Foundations, Print Production, Consumer Behavior, Management: A Behavioral Approach

Employment

  • 2014 - Present

    Time Warner Cable

    Web Producer

    • Promoted to leadership position with increased responsibility and authority to create and implement responsive web design, responsible for managing projects from inception to completion including front end development, architecture, interface design, site structure, navigation, page optimization, marketing and graphics that appeal to user interactions and website goals
    • Act as a coordinator and mentor to team members, providing guidance with authoring requirements and user story document writing, wireframes, and Photoshop comps
    • Provide full service in maintaining website and brand consistency for customers, working directly with key clients to ensure satisfaction with the finished product and gain loyalty which leads to renewed business.
    • Work closely with the product management team and internal/external stakeholders to ensure all deliverables are on time while exceeding all original expectation
    • Translate stakeholders' insights into actionable creative strategies and concepts
    • Identify opportunities to streamline workflow, implement brand standardization and share best practices across creative, marketing and analytical functions
    • Work directly with clients to identify and establish creative/marketing objectives, strategies and tactics required to execute creative
    • Successfully manage and coordinate graphic design projects from concept through completion
    • Collaborate with clients to create the initial vision, conceive designs and consistently meet deadlines and requirements

  • 2011 - 2014

    Time Warner Cable

    Lead Designer, Promo Strategy

    • Recognized for developing inspired visual designs which increased web traffic while ensuring proper use of the Time Warner Cable brand
    • Responsible for maintaining multiple simultaneous projects, working independently and with copywriter/web producers to develop design concepts
    • Managed a heavy workflow, receiving, processing and refreshing assets from outside agencies, vendors and programmers within tight deadlines while preserving and enhancing quality
    • Chosen in a leadership capacity to represent the team in delivering creative concepts to senior team members
    • Found creative solutions to production problems to ensure high quality production within budget
    • Translate stakeholders' insights into actionable creative strategies and concepts that drive revenue and profit growth
    • Set and drive implementation of brand guidelines and style guides for internal and external marketing
    • Collaborate with analytics team on interpretation of data to optimize and increase effectiveness of campaigns

  • 2010

    The Children's Place

    Freelance Production Artist

    • Processed photographs to represent clothing swatches and website inventory, leveraging skills in retouching, color correction, file optimization for the web and much more to ensure high quality images
    • Utilized design skills to create banners for use on department sections of website, matching branding while pushing creative limits to drive website use and revenue
    • Applied skills in e-campaigns to build and prepare e-mail advertisements for internal demographic, using market research to optimize blasts
    • Managed several key marketing projects from inception to completion, including as mockups for Facebook fan pages, invitations and formal websites for international events
    • Successfully manage and coordinate graphic design projects from concept through completion
    • Successfully translated subject matter into concrete design for newsletters, promotional materials and sales collateral
    • Participated in a team effort to produce streamlined production of manuals and materials
    • Provided proposal layouts and designs for million dollar contracts under very tight deadlines

  • 2006 - 2010

    J&R Music and Computer World

    Graphic/Web Designer

    • Designed and constructed weekly nationwide e-mail advertisements which were aimed both at current customers and applied market research to develop campaigns reaching new target audiences
    • Collaborated closely with the Social Media Department to create images and implement marketing strategies on Twitter, Facebook and YouTube which lead to an increase in site traffic by 20%
    • Developed and implemented designs ideas for promotional pages to support ongoing events and campaigns
    • Maximize online promotions through the launch of viral marketing campaigns
    • Developed Online Marketing plans that increased revenues by 40%

skill

  • PHOTOSHOP
  • HTML5
  • CSS
  • WORDPRESS
  • BLOGGING
  • SOCIAL MEDIA

Other Experience

Special projects that showcase leadership experience.

  • Photoshop Workshop Facilitator Middle College High School at Medgar Evers, Fall 2008 - Winter 2008

    Instructed students on Photoshop techniques used for the creation of their senior yearbook.

  • Citizen Teacher at Citizen Schools (Web Design), Fall 2008

    Introduced graphic design and web design concepts to middle school students. Led the students in the development and creation of a website for a small business.

GET IN TOUCH

Got a cool project your're working on? Tell me about it! Want to connect? Hit me up! Drop me a line using the form below.

Your Name (required)

Your Email (required)

Subject

Your Message