Hello, my name is

Alissa N. Small

I am a Creative & Digital Designer

ABOUT
ME
Hello! My name is Alissa N. Small. I am a self-taught Photoshop & web design wonder woman.

I LOVE creating, art, patterns, color, fashion & style, traveling, a good book and photography.

My specialties are emailers, web banners and web sites.

Adobe Creative Suite

HTML/CSS

Social Media

RESUME

Alissa Nichole

Personal/Fashion Stylist: 2014-Present

Intern Stylist, April Hughes - Fashion Stylist — New York, NY, October 2015 - January 2016
• Assisted stylist at photoshoots (steamed and organized clothing, acted as liaison between key stylist and assistant stylist)
• Coordinated with assistant stylist to process returns

Sales Associate, IndigoStyle Vintage - Brooklyn, NY — Stuyvesant Indi Bazaar, December 2015
• Assisted with storefront setup and merchandising of product
• Kept track of inventory
• Performed customer service duties
• Organized and packed up clothing at the completion of event

Volunteer, Fashion For Action - Housing Works — New York, NY — November 2015
• Merchandised product
• Assisted customers with their selections

Sales Associate/Assistant, IndigoStyle Vintage
Brooklyn, NY — Curlfest at Prospect Park, August 2015
Brooklyn, NY — Oktoberfest at Bed-Vyne, October 2015
• Assisted with storefront setup and merchandising of product
• Photographed event
• Interacted with customers, resulting in increased sales, awareness of the IndigoStyle Vintage brand and sign ups to mailing list

Dresser, Edun Fall 2014 NYFW Runway Show — New York, NY — February 2014
• Prepared and dressed models
• Kept track of inventory
• Ensured that looks went out in the proper order
• Organized and packed up clothing at the completion of event

Time Warner Cable

Web Producer: 2014-2016

• Promoted to leadership position with increased responsibility and authority to create and implement responsive web design, responsible for managing projects from inception to completion including front end development, architecture, interface design, site structure, navigation, page optimization, marketing and graphics that appeal to user interactions and website goals
• Acted as a coordinator and mentor to team members, providing guidance with authoring requirements and user story document writing, wireframes, and Photoshop comps
• Provided full service in maintaining website and brand consistency for customers, working directly with key clients to ensure satisfaction with the finished product and gain loyalty which leads to renewed business.
• Worked closely with the product management team and internal/external stakeholders to ensure all deliverables are on time while exceeding all original expectation
• Translated stakeholders' insights into actionable creative strategies and concepts
• Identified opportunities to streamline workflow, implement brand standardization and share best practices across creative, marketing and analytical functions
• Worked directly with clients to identify and establish creative/marketing objectives, strategies and tactics required to execute creative
• Successfully managed and coordinated graphic design projects from concept through completion
• Collaborated with clients to create the initial vision, conceive designs and consistently meet deadlines and requirements

NEW YORK UNIVERSITY (NYU)

Focus: Digital Media Marketing: 2013

Related Course Work: Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs, Digital Strategy: Creating Synergy in Your Marketing Program

TIME WARNER CABLE

Lead Designer, Promo Strategy: 2011-2014

• Recognized for developing inspired visual designs which increased web traffic while ensuring proper use of the Time Warner Cable brand
• Responsible for maintaining multiple simultaneous projects, working independently and with copywriter/web producers to develop design concepts
• Managed a heavy workflow, receiving, processing and refreshing assets from outside agencies, vendors and programmers within tight deadlines while preserving and enhancing quality
• Chosen in a leadership capacity to represent the team in delivering creative concepts to senior team members • Found creative solutions to production problems to ensure high quality production within budget
• Translate stakeholders' insights into actionable creative strategies and concepts that drive revenue and profit growth
• Set and drive implementation of brand guidelines and style guides for internal and external marketing
• Collaborate with analytics team on interpretation of data to optimize and increase effectiveness of campaigns

NEW YORK & COMPANY

Freelance Designer: 2011

• Designed and built over 18 email files in the course of a week for testing over various customer demographics
• Coordinated with CRM and creative director to finalize email specifications and testing process

NEW YORK UNIVERSITY (NYU)

Professional Certificate, Digital and Graphic Design Production: 2011

Related Course Work: Mac OS and Color Modes, 2D Design Principles, Photoshop: Foundations, Flash: Foundations, Dreamweaver: Foundations, Information Architecture: Foundations

THE CHILDREN'S PLACE

Freelance Production Artist: 2010

• Processed photographs to represent clothing swatches and website inventory, leveraging skills in retouching, color correction, file optimization for the web and much more to ensure high quality images
• Utilized design skills to create banners for use on department sections of website, matching branding while pushing creative limits to drive website use and revenue
• Applied skills in e-campaigns to build and prepare e-mail advertisements for internal demographic, using market research to optimize blasts
• Managed several key marketing projects from inception to completion, including as mockups for Facebook fan pages, invitations and formal websites for international events
• Successfully manage and coordinate graphic design projects from concept through completion
• Successfully translated subject matter into concrete design for newsletters, promotional materials and sales collateral
• Participated in a team effort to produce streamlined production of manuals and materials
• Provided proposal layouts and designs for million dollar contracts under very tight deadlines

J&R MUSIC AND COMPUTER WORLD

Graphic/Web Designer: 2006-2010

• Designed and constructed weekly nationwide e-mail advertisements which were aimed both at current customers and applied market research to develop campaigns reaching new target audiences
• Collaborated closely with the Social Media Department to create images and implement marketing strategies on Twitter, Facebook and YouTube which lead to an increase in site traffic by 20%
• Developed and implemented designs ideas for promotional pages to support ongoing events and campaigns
• Maximize online promotions through the launch of viral marketing campaigns
• Developed Online Marketing plans that increased revenues by 40%

CUNY Baruch College

BA, Graphic Communication

Related Course Work: Basic Graphic Communication, Business Communication, Intermediate Graphic Communication, Corporate Design, Introduction to Management, Marketing Foundations, Print Production, Consumer Behavior, Management: A Behavioral Approach

MY
WORK
  • All
GET
IN
TOUCH

hello@alissasmall.com

alissasmall.com

Brooklyn, NY 11238

Please drop me a line and I'll be in touch.