alissa small » résumé
résumé

portfolio: http://www.alissasmall.com
email: hello@alissanichole.com

Work Experience

Time Warner Cable, TWC.com – New York, NY
Designer, Interactive Marketing Group
04/11 – Present
• Create web-based visual designs, ensuring proper use of the Time Warner Cable brand
• Work independently and with art director and web producers to develop design concepts
• Process and refresh assets from outside vendors and programmers

New York & Company – New York, NY
Freelance Production Assistant
January 2011
• Designed and built over 18 email files in the course of a week for testing over various customer demographics
• Coordinated with CRM and creative director to finalize email specifications and testing process

The Children’s Place – Secaucus, NJ
Freelance Production Assistant
Fall 2010
• Processed photographs to represent clothing swatches and website inventory
• Created and mount presentation materials for meetings
• Designed banners for use on department sections of website
• Built and prepped e-mail advertisements for international demographic
• Completed marketing projects such as mock-ups for Facebook fan pages as well
   as invitations and informational websites for international events

J&R Music and Computer World – New York, NY
Graphic/Web Designer
06/06 – 01/10
• Designed and constructed weekly nationwide e-mail advertisements
• Teamed with social media department to create images and implement marketing
   strategies on Twitter, Facebook and YouTube
• Developed and implemented design ideas for promotional pages
• Managed and edited content for J&R’s monthly web magazine, Snap
• Constructed animated and static banners for marketing and affiliate usage


Education

New York University
Digital Media Marketing
Professional Certificate – Expected 2014
Related Course Work: Web Analytics: Integrating Website and E-mail Data for Effective
Digital Marketing Programs, Digital Strategy: Creating Synergy in Your Marketing Program

New York University
Digital and Graphic Design Production
Professional Certificate – 2011
Related Course Work: Mac OS and Color Modes, 2D Design Principles, Photoshop: Foundations,
Flash: Foundations, Dreamweaver: Foundations, Information Architecture: Foundations

CUNY Baruch College
Major: Graphic Communication, Minor: Sociology
BA Degree – May 2006
Related Course Work: Basic Graphic Communication, Business Communication, Intermediate Graphic
Communication, Corporate Design, Introduction to Management, Marketing Foundations, Print Production,
Consumer Behavior, Management: A Behavioral Approach

CUNY Borough of Manhattan Community College
Major: Multimedia
AAS Degree – January 2004
Related Course Work: Graphic Design, Advertising Design, Advertising Illustration, Life Drawing, Multimedia
Design, Multimedia Project Lab, Computer Applications, Color and Design, Art Survey, Typography, Sculpture,
Corporate Media Applications


Skills

Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe Lightroom, Microsoft Office Suite, Internet, FTP Applications, QuarkXpress, WordPress/Movable Type, Blogging, Social Networks, HTML, CSS, PHP, jQuery


Leadership Experience

Webmaster/Freelance Web Designer
beyondaids.org (2006-2007, 2010-present)
reflectivelivingwithdrangela.com (2010)
myuniqueboutiqueandbridal.com (2010)
latoyalewissoprano.com (2010)
jonbates.com (2010)

Middle College High School at Medgar Evers
Photoshop Workshop Facilitator, Fall 2008 – Winter 2008
Instructed students on Photoshop techniques used for the creation of their senior yearbook.

Citizen Schools
Citizen Teacher (Web Design), Fall 2008
Introduced graphic design and web design concepts to middle school students. Led the students in the
development and creation of a website for a small business.

Beyond AIDS
Webmaster, Summer 2006 – Spring 2007

Dollars & Sense, Baruch College Review of Business and Society
Design Staff, Spring 2006

Chi Alpha Epsilon (XAE) Honor Society
Member, Spring 2002 – Present



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