Hello! I'm Alissa.
I transform ideas
into captivating
visual narratives.

Enthusiastic. Collaborative. Creative.

My Experience

Results-driven digital designer with a proven track record in web content management and production for leading brands.

Expertise extends to crafting impactful content strategies that optimize user engagement and drive results.

Skilled in aligning design strategies with project management principles to enhance brand impact.

Proficient in web design, content creation, and analytics, with advanced proficiency in HTML, CSS, Adobe Creative Suite, Salesforce, and various content management systems.

Experienced in utilizing project management tools such as JIRA and collaboration platforms like Slack.

Digital Marketing – 2022
Professional Certificate, The Business of Fashion

School of Style – 2015
Professional Certificate, Fashion Styling
New York, NY

School of Style – 2015
Professional Certificate, Personal Styling
New York, NY

Fashion Institute of Technology (FIT) – 2015
Professional Certificate, Image Consulting
New York, NY

New York University (NYU) – 2010
Professional Certificate, Digital and Graphic Design Production
New York, NY

CUNY Bernard M. Baruch College – 2006
BA, Graphic Communication
New York, NY

Web Content Specialist • kate spade new york
May 2018 – Present
New York, NY

  • Facilitate monthly ideation and innovation meetings for both Kate Spade Outlet and Kate Spade full-price sites, driving site enhancements and fostering cross-functional collaboration, ensuring alignment with brand objectives.
  • Develop and implement content strategy initiatives for the Kate Spade Outlet website, leveraging a blend of creativity, analytical insight, and past performance data to optimize user engagement, drive traffic, and maximize sales.
  • Effectively manage web content projects for Kate Spade’s full-price site, executing production and implementation efforts with regular updates aligned with the promotional calendar.

Creative Lifestyle Architect, Mood Facilitator, Vibe Curator (self-employed) • Originally Remixed
August 2021 – Present

Originally Remixed began in 2012 as a fashion and lifestyle blog that quickly captured the attention of various brands with its unique voice and creative content. Over the years, it has evolved into a comprehensive platform for fashion styling, personal branding, and artistic expression, continually inspiring its audience with innovative and stylish ideas.

  • Balcony Design Specialist: Transforming urban spaces into personalized oases, blending style and nature seamlessly for clients nationwide.
  • Fashion Stylist & Personal Wardrobe Consultant: Empowering individuals to rediscover confidence and express their unique style through curated wardrobe solutions.
  • Creative Director & Content Strategist: Crafting captivating narratives and immersive experiences that elevate brands and captivate audiences worldwide.
  • Photographer: Capturing moments and landscapes, offering prints that evoke wanderlust and inspire adventure.

Production Designer • MAC Cosmetics (Estée Lauder)
July 2017 – May 2018
New York, NY

  • Ensured consistency of all collection and beauty assets for eCommerce and retail partner sites.
  • Cropped and color-corrected international variants for emails and eCommerce lineup.
  • Identified areas for improvement in the production process, leading to increased efficiency and quality.

Web Producer • Time Warner Cable
June 2014 – September 2016
New York, NY

  • Directed comprehensive web design projects from front-end development to marketing execution, optimizing site navigation and design while efficiently managing team assignments based on project needs.
  • Effectively managed multiple priorities in fast-paced settings, maintaining project timelines and quality by actively supporting team development and performance.

Lead Designer, Promo Strategy • Time Warner Cable
April 2011 – June 2014
New York, NY

  • Collaborated with web producers and copywriters to generate and enhance design concepts across various projects.
  • Streamlined the application of brand guidelines and style guides for marketing campaigns, and maintained a comprehensive archive of all assets in the DAM system via AEM.
  • Managed and updated assets from external agencies, vendors, and programmers, ensuring high quality and adherence to tight deadlines.

Freelance Graphic Designer • New York & Company
January 2011 – February 2011
New York, NY

Freelance Graphic Designer • The Children’s Place
September 2010 – October 2010
New York, NY

Graphic/Web Designer • J&R Music and Computer World
June 2006 – January 2010
New York, NY

Got an awesome idea? Want to collaborate? Just want to say hi?
I’d love to hear from you! Drop me a line using any of the platforms below: